Fundraising Tips

The short version: #Youbeyou

In more detail...

Do It Yourself fundraising is an exciting way for you to make an impact and have some fun (unless it's a marathon) all while raising funds for the most vital substance on the planet: water! (but let's not forget toilets too!).

Hosting your own fundraiser can be as simple as having a yard sale or as exciting as hosting a concert, golf tournament or other big event. The options are endless. (Bonus points if you book Beyoncé).

The key is to find an event or activity that you are passionate about and that you think your friends, family and colleagues will support. 


What type of fundraiser can I create?

 The more unique, the better! Try to find a fundraising event type that will not directly compete with other successful and long-standing benefit events in your area. Here’s some suggestions to get started:

  • Sports - participate in a cycle, triathlon or 5K, host a tournament. Jousting? Checkers? Anything goes.

  • Birthdays - donate your birthday to the cause and ask for donations for your age. (Even if you have been 29 for a few years now - it can be our little secret).

  • Special Occasions - include your special occasion like a wedding or baby shower and collect donations. 

  • Holidays - ask for donations in lieu of gifts. We call this the art of giving a present and a future.

  • Parties - bring your friends and family together for the cause. You can host a casino night, happy hour, potluck dinner, dance-off or any type of party. From Game of Thrones costume parties to a mile of pennies, it all makes a difference.

  • Be Creative – Engage in a type of activity that you would like to do. If you like it, the chances are your friends and family do too. 

Tips! You know more people than you think you do.
Use your local community contacts to kick start your fundraiser, such as your office, gym, or school. Engage those that already share a common interest with you. Those chats around the water cooler can really pay off! 

  1. How do I get started?
    1. Click register to begin your do it yourself fundraiser.  You will receive your own personal page and tools to help you maximize your success.

  2. What steps should I take to maximize donations?
    1. Make the first move: make a donation to your page. Others are more inclined to give when they see that you are dedicated to the cause.

    2. Get personal: Add a photo and share your story on why you are raising funds for WaterAid; by telling your story, your friends and family will feel more connected to the cause. (We can also help with images, videos and details)

    3. Hustle!: use our email tools to send emails to your network of contacts, telling them why you are raising funds for WaterAid and make the ask for donations.

    4. Get social: did you know that fundraisers raise 40% more by using social media? Let all of your friends and followers know that you are raising money, and share why the cause is important to you.

    5. Follow up: did you know that it takes on average 3 asks to result in one gift? Once you have received a donation, don’t forget to thank your donor.

  3. How do I spread the word about my fundraiser?
    1. There are tools within the participant center that will assist you in emailing your contacts to announce your event and ask for donations.
    2. Consider sending a “Save the Date” for physical events.
    3. Use your social media networks to drive people to your fundraising page.  Create an event on Facebook on invite all of your friends and Tweet about your campaign.

  4. How do I send in the money collected at my event?

    Mail your donations (payable to WaterAid America) within 30 days of your event to the following address:

FAO Ms. E. Wade
WaterAid America

233 Broadway #2705

New York, NY 10279

5. Are donations tax-deductible?

    1. Any contribution to the charity qualifies as a deduction under Section 170 of the Internal Revenue Code. Payments made to the third party fundraiser to cover expenses are not tax-deductible. Difficulty could arise when an independent, outside organization wishes to raise money for WaterAid. If the payments are made to this independent organization, and it is not a qualified organization, the payments will not be deductible for income tax purposes. If the payments are made directly to WaterAid, then they qualify – to the extent by law.

  • Do you impose any guidelines for the fundraiser?
    1. We reserve the right to decline association with any activities or third-party fundraisers if we believe the activity may have a negative effect on our reputation. (This has never happened yet but the lawyers make us mention it.)
    2. All events must comply with federal, state and local laws, including fundraising rules and regulations.
    3. The activity will be promoted and conducted in a manner to avoid the appearance of our organization endorsing any product, firm, organization, individual or service.
    4. Our official organization logo should be appropriately used in conjunction with such an activity, but may not be altered in any way.
    5. Our organization operates under the Better Business Bureau guidelines for charitable  giving. In compliance with these guidelines, WaterAid requires full disclosure on all packaging, advertising or promotional materials when funds are raised. This isn't as scary as it sounds. Several variations of our logo can be found on our media resources page.

  • Who should I contact if I need more information?
    1. If you need assistance with logos or have general questions about creating your own fundraiser, contact us today. 
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